Idea Istra d.o.o. is an agency for the development of new cultural tourism products. Our mission is to create quality cultural and tourist products while providing guests and visitors of Istria with a content-rich experience in which they will enrich their knowledge of Istria’s historical and cultural heritage and contribute to making culture the main reason for visiting Istria as a tourist destination.

Two of our projects include the museum Olei Histriae – House of Istrian olive oil in Pula where visitors can tour the museum and enjoy guided olive oil tasting and the Pula City Tour – a guided, multilingual bus tour that introduces tourists to the rich cultural and historical heritage of Pula.