The Istrian Tourism Development Agency (IRTA) was founded in 2009 and has been crucial in shaping tourism in the Istria region for over a decade. The agency’s core mission is to facilitate destination growth and development through networking and promoting sustainable tourism practices.

IRTA actively collaborates with local stakeholders, including cultural institutions, municipalities, and tourism businesses, to develop unique tourism products, elaborate marketing campaigns, and enhance visitor experiences. The agency implements responsible and sustainable tourism practices and creates initiatives that preserve Istria’s rich heritage and appeal to modern travelers.